If You Don’t Like People, Pick a Different Business continued...

Here’s the issue. I know that there are people who affiliate market who never actually talk to their customers. They let their emails and videos do their relationship building work. But Network Marketing is a relationship based business that thrives on personal contact. In my years involved with Network Marketing I cannot think of any new marketer ever who succeeded with no assistance. As I’ve often said, this is a team sport. And one fundamental of any winning team is trust of those on the team. Just as the players on a football team trust that their fellow players will each perform their assignments, a Network Marketing team trusts each other to participate in building their groups by developing potential leaders. That trust grows over time through personal contact, phone calls, emails, and meeting in person. It’s always going to be a relationship based business.

Over the years I’ve attended hundreds of company functions. Everybody leaves completely fired up, and we always see a burst of growth from that enthusiasm. That feeling comes from enhanced belief- belief in the company, the products, and most important- the people. That connection is invaluable.

So, with those beliefs I couldn’t find it in myself to take the easy way out and connect my overburdened marketer with the contact service company. I had to provide real coaching.

If you have a funnel that allows too much to flow out the bottom too quickly, you get a funnel with a smaller neck so less goes through. If you have too many leads coming through your sales funnel system for you to follow personally, add more qualifiers to their journey to contact you. If you placed an ad that said, HUGE OPPORTUNITY- BIG MONEY, and you got more leads than you could personally handle, adding the tag line, Small Investment Required, would take those who had no money out of the pool of leads. You could just add one more step on your capture site. Add another field to your form. Ask for their age. If you still get too many leads, require they list their level of formal education- or if they have prior experience. Squeeze the neck of your funnel with more qualifications until the flow of leads is what you want.

Think about the things you say when you do call a new lead. You ask questions trying to figure out if you have a viable candidate for your opportunity. You want to know about them- who they are, background, experience with this style of business, current occupation, children and family, how much time can they devote, what financial goals they have- you want to know everything you can because those insights will be your road map for developing this new person. List the things you generally ask and use them to pre-qualify your leads more in your ads or on your capture site. You’ll still be giving that personal touch- but to fewer, more qualified leads. You’ll probably find you sign in about the same number of new marketers, but spend less time doing it.

If you just don’t ever want to talk to people who respond to your marketing efforts- stay with affiliate marketing. Network Marketing isn’t for you.